Zita Purickienė

Zita Purickienė is a seasoned professional with extensive experience in product management, marketing, and project leadership across various sectors, including e-commerce and B2B SaaS. Currently serving as the Product & Marketing Lead at Sort A Brick, Zita focuses on revitalizing old LEGO bricks. Previously, as a Product Manager at Exacaster, Zita spearheaded the development of a Customer Data Platform for the telecommunications industry. Zita's earlier roles include IT Project Manager and Product Owner at Gera dovana, where Zita enhanced user experience and optimized conversions across e-commerce platforms in multiple countries. Zita's career began as a Marketing Manager at UAB Nota Bene, overseeing comprehensive marketing strategies for various product segments. Zita holds a Master's degree in Marketing and Integrated Communication (Cum Laude) and a Bachelor's degree in Business Administration and Management from Vilnius University.