SM

Samantha Mashaal

Head Of Operations & Strategy at SotoMethod

Samantha Mashaal currently serves as Chief of Staff to the CEO at The SOTO Method, a position held since September 2023. Prior to this role, Samantha was Chief of Staff for Business Development and Operations at Thrive Global from October 2021 to May 2023. Samantha's professional journey includes experience at McKinsey & Company as a Senior Business Analyst and Business Analyst from September 2019 to October 2021, and a rotation in the Sales and Trading Rotational Program at UBS in mid-2018. Other notable roles include Brand Marketing at Harper Wilde, Business Development at Facebook, and Marketing Strategy Consultant for Coursenova. Samantha's educational background includes a Bachelor of Arts from the University of Pennsylvania, with further studies at The Chinese University of Hong Kong and Lower Canada College. Additionally, Samantha has completed a Web Development program through iXperience.

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SotoMethod

What is SotoMethod? SotoMethod is a mix of cardio and sculpting movements designed to deliver a full-body workout through a clear roadmap that eliminates uncertainty and maximizes your time. The roadmap is in the name. SOTO means Sixty On Ten On. Every section of class begins with a sixty second isometric hold followed by ten exercises for twenty seconds each for a total working time of four minutes and twenty seconds per block. Each class stacks blocks on top of each other to deliver a full body workout for all levels in 45 minutes or less. Why Soto Works... The isometric hold (think plank, squat, arm hold, lunge) starts the muscle fatigue process immediately. Exhausting the muscle group and working through the burn is what builds muscle endurance and definition. My goal is to deliver that burn without any pain. We are able to move from muscle group to muscle group within seconds because the isometric hold also serves as your active recovery. In order to see results we have to push through a challenge. That burn is where the change happens. This is when we shift our internal dialogue from “I can’t” to “I will.”


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