George Blair

Head Of Sales - Americas & APAC at SOUNDBOKS

George Blair is an experienced sales professional with a strong background in the outdoor and sporting goods industries. Currently serving as the Sales Manager for Domestic Wholesale at GOAL ZERO since September 2021, George previously held roles including Territory Manager for Arc’teryx at Amer Sports Corporation, where effective strategies for sales growth were developed in collaboration with various internal teams. Prior experience includes General Manager at North River Outfitter, where George expanded the retail business model, and National Sales Manager for Cloudveil, responsible for revitalizing the wholesale channel. George's career began as a Colorado Sales Rep for Tecnica Group, leading to a role as East Coast Area Manager for Blizzard Skis and founding G Blair Sales Inc., an independent rep agency. George holds a BA in International/Global Studies from Fort Lewis College and has a foundation in business from Proctor Academy.

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