Petter MacHado

Petter Machado is an experienced engineering manager currently leading the Music Experience team at Soundtrack Your Brand since March 2015, where the focus is on helping businesses select and play appropriate music. Previously, Petter worked as a consultant at Netlight Consulting AB, engaging with leading companies in e-sales and media, and held various roles including project-specific work as an Art Director and graphic consultant. Educationally, Petter earned a Master of Science degree in Media Technology from KTH Royal Institute of Technology, which included writing a thesis on future magazine advertisements. Earlier roles include software and system development at Ericsson and Boxer TV-Access AB, and editorial leadership at Tekniska Högskolans Studentkår.