Beth Oleniczak

Associate Director Of Marketing And Publishing Strategy - Sourcebooks Fire at Sourcebooks

Beth Oleniczak is an accomplished marketing professional with extensive experience in the publishing industry. Since January 2013, Beth has held multiple positions at Sourcebooks, currently serving as Associate Director of Marketing and Publishing Strategy for Sourcebooks Fire. Prior roles include Marketing Manager for both Sourcebooks Fire and Libraries, as well as Marketing Specialist and Marketing Associate in the library sector. Prior to Sourcebooks, Beth worked as a Multimedia Copywriter at Vivid Ascent, creating diverse marketing materials, and served as Editorial Administrator at Riverside Golf Club, where written communications for club members were developed. Early career experience includes an Editorial Intern role at Modern Luxury, Inc. and Marketing Services Support at Hospital Specialty Company. Beth holds a Master of Arts in Writing and Publishing from DePaul University and a Bachelor of Arts in Writing from Marquette University.

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Sourcebooks

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Sourcebooks is a publishing house focused on publishing books under many categories, including romance novels, gift books, college-bound materials, calendars, children’s books, and more. In the early 1990s, Sourcebooks had its initial success in bookstores with business titles like The Small Business Survival Guide and The Complete Book of BusinessPlans.In 1993, Sourcebooks partnered with retailer Sally Beauty Supply to develop and publish 500 Beauty Solutions, later expanded to 1001 Beauty Solutions. These books led to Sourcebooks’ first six-figure print runs and furthered its reach into other general trade books and non-bookstore markets. From the early 1990s to today, self-help, parenting, business, and reference books have always formed a backbone of the Sourcebooks list.In 1997, just ten years after its conception, Sourcebooks was listed by trade magazine Publishers Weekly as the sixth-fastest-growing small publisher in the country. Today, Sourcebooks continues to publish authors in countless subjects and styles, and in formats both classically physical and dynamically digital. The diverse and exciting span of its list, nonfiction in most categories, commercial and historical fiction, romance novels, gift books, college-bound materials, calendars, children’s books, and more, is unmatched anywhere. Sourcebooks was launched in 2011 and is based in Naperville, I.L.


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