Karen Masnica

Karen Masnica is an accomplished marketing professional with extensive experience in the publishing industry. As the Director of Marketing and Publicity at Sourcebooks since April 2022, Karen has successfully managed and executed marketing strategies for young adult titles, enhancing brand visibility and achieving notable sales and award recognition. Prior to this role, Karen served as a Senior Marketing Manager at Simon & Schuster Children's Publishing, where responsibilities included crafting marketing campaigns for various children's book categories. Additional experience includes communications direction for a congressional campaign and prior marketing roles at St. Martin's Press, where Karen developed comprehensive marketing plans for multiple genres. Karen holds a Master of Science in Publishing from New York University and a Bachelor of Arts in English from Duquesne University.