Kritagya Tripathi

Kritagya Tripathi has worked at Sourcewiz since 2022 as the Head of Customer Experience. Prior to that, they were the Customer Success Lead at Classplus from 2020. Kritagya was also the Director of Marketing and Product Management at Shoes on Loose from 2013-2020. During their tenure, they launched a Client Dashboard as a one-stop shop for 10,000+ travelers with real-time updates on booking status. Kritagya also improved itinerary creation time from an average of 40 minutes to under 5 minutes, increased post-sales efficiency by 100%, and developed an Analytics Dashboard to track real-time performance and Sales Forecasting tool. Additionally, they designed a Lead Scoring system to prioritize incoming leads and increased overall conversion rate by 50%. Kritagya also designed a Lead Management System associated with a sales funnel which successfully reduced churn rate overall by 50%. Furthermore, they designed a Client and vendor mobile application (prototype) for seamless communication and Hassle Free Travel experience. Kritagya also built a customer-focused 360 degree marketing strategy and increased revenue share of Referral leads from 15% to 35%. During their time as Chief Operations Officer, they accelerated growth of business verticals from 3 to 12 destinations and increased average ticket size by 100%. Kritagya also managed day-to-day operations, conducted hiring and sales & ops training for 50+ employees, and designed a variable incentive structure.

Kritagya Tripathi attended the Indian Institute of Technology, Delhi from 2011 to 2015, where they earned a Bachelor of Technology (B.Tech.) degree in Civil Engineering. In August 2020, they obtained a certification from Udemy to become a Product Manager.