SO'USE
Annette Muetzel has extensive experience in the food service and hospitality industry, currently serving as a Member of the Advisory Board at SO'USE since July 2022 and as a board member at Aramark since December 2018. As the owner of a concept agency and gastronomy consultancy since 2003, Annette has combined entrepreneurial skills with operational expertise gained as Chief Operations Officer at NORDSEE GmbH from 1998 to 2002. Prior experience includes a decade at IKEA Group as Foodservice Manager and various roles at Burger King Corporation from 1976 to 1983, focusing on marketing and operations.
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SO'USE
SO'USE offers a PaaS solution where we partner with restaurants to earn through marketing revenue from the F&B industry. We address 2 groups of customers: restaurateurs and the F&B industry.We distribute our browser-based self-order system to restaurants, through which their guests can order & pay for food & beveragesin-house charging restaurants only a cost-covering fixed fee. Our goal is to align our interests with those of the restaurants and to jointly intensify the use of SO'USE among guests. By gaining traction, we offer a highly attractive media reach at the PoS, targeting F&B brands to run digital marketing campaigns and reach their customer group in the right HORECA venues. We charge for all campaigns via CPM based on impressions.