Carolina M.

Carolina M. has a diverse work experience spanning several companies and roles. Carolina started their career as a Negotiator at Amet Serviços e Negocios Ltda, where they handled account negotiations for banking and retail clients. Carolina then moved on to Secovi - Sindicato das Empresas do Mercado Imobiliário - São Paulo, where they worked in various positions including Trainee Events, Administrative Assistant, and Administrative Analyst, specializing in event organization and coordination.

Carolina later joined Grupo ZAP as Coordinator of Partnerships, where they contributed to internal communication and endomarketing efforts. Carolina also played a key role in the development of the company's Great Place to Work book and the creation of the VivaReal Museum. Carolina continued their journey at the company, taking on the roles of Coordinator of Events and Partnerships, and later Coordinator of Internal Communication and Endomarketing.

Following that, Carolina joined Instituto Quebre as Regras as Head of Marketing Communications for a brief period.

Carolina then transitioned to Grupo JCA, where they became a Marketing Specialist. In this role, they participated in the construction of a new brand, supported digital transformation, and implemented the startup culture. Carolina was responsible for content creation, agency management, marketing actions, and performance and partnership support.

Before their current role at SouSmile as a Trade Marketing Coordinator, Carolina worked at wemobi as responsible for the entire structure of Brand & Communication. Carolina focused on social media management, engagement metrics, content creation, follower retention strategies, and viralization of content.

Overall, Carolina M. has a strong background in marketing and communications, with experience in brand management, social media, event coordination, and partnership development.

Carolina M. completed their Bachelor's degree in Tourism at Universidade Bandeirante de São Paulo from 2006 to 2009. Carolina then pursued further education by earning an MBA in Marketing and Sales from the same university, with studies conducted between 2012 and 2013. In 2013, Carolina attended Omnicon School in Ontario, Canada, where they completed a course in English for Business related to International Business. In 2014, Carolina obtained a Master's degree in English Language and Literature, General from Anhanguera Educacional. Most recently, in 2021, they furthered their education by completing an Executive MBA in Marketing and Digital Communication at Escola de Comunicações e Artes (ECA-USP).