Alexandre Rodrigues

Alexandre Rodrigues is a seasoned executive with extensive experience in marketing, business strategies, and customer experience across various industries. Currently serving as CMO and CCO at Stix since September 2019, Alexandre leads the launch of GPA and Raia Drogasil's joint venture, focusing on marketing, product, and customer service. Previous roles include CMO and CXO at Multiplus S/A, where Alexandre managed a substantial budget and oversaw multiple departments. As a co-founder and CMO of Netpoints Fidelidade, Alexandre successfully grew the company to 16 million customers. Alexandre's early career at Itaú Unibanco spanned several leadership positions, where Alexandre developed the Student Loans Unit and managed product strategies. An accomplished educator, Alexandre holds an MBA from Texas McCombs School of Business, along with various certifications in innovation, coaching, and design thinking.