Sally Estcourt

Commercial Account Manager at South African Rugby Union (SA Rugby)

Sally Estcourt is an experienced professional in the sports industry, currently serving as a Commercial Account Manager and Rights Specialist at the South African Rugby Union since July 2014. Prior to this role, Sally held positions at Accelerate Sport from February 2008 to November 2013, focusing on key account management and client consultancy for various sporting bodies, including responsibilities for Tsogo Sun's sponsorship rights during significant events such as the FIFA World Cup 2010 and the Irish Lions Tour 2009. With earlier experience in communications and sponsorship at WTB In-site and a diverse background in digital production and marketing, Sally possesses a solid foundation in project management and digital marketing, underscored by advanced education, including an MBA Essentials from the University of Stellenbosch Business School.

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Cape Town, South Africa

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South African Rugby Union (SA Rugby)

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The South African Rugby Union (SA Rugby) is the governing body for rugby in South Africa. It is what is called an “an association of persons with perpetual succession and juristic personality”. In practical terms, SA Rugby is a federation of 14 independent rugby unions. All of them must abide by the SA Rugby constitution, which can found on the SA Rugby website – www.springboks.rugby. SA Rugby’s highest authority is the General Meeting, which consists of those 14 provincial member unions, covering every square inch of South Africa. Each union is responsible for running rugby within its boundaries from amateur to professional level.


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