Melusi M.

Melusi M. is an experienced data analytics professional currently serving as the Head of Data Analytics at South African Tourism since April 2023, where oversight of a cross-functional data analytics team aims to enhance strategic decision-making and customer engagement across 24 global markets. Simultaneously, Melusi holds the position of Digital & Data Analytics Executive at YATI CONSULTING, focusing on data analytics commercialization and digital transformation strategies in the EMEA region. Previous roles include Executive Head of Data Science at MultiChoice Group and Group Head of Personalisation at Standard Bank Group, where impactful data analytics initiatives led to substantial cost savings and increased product sales across multiple African markets. Melusi’s early career involved various analytical and management positions in the banking sector and a laboratory role analyzing mineral samples. Currently pursuing an MBA with a specialization in Big Data Management, Melusi M. combines extensive industry experience with academic advancement.