Kelvin Wu

Kelvin Wu is a seasoned data management professional with extensive experience in digital analytics and statistical analysis. Currently serving as Senior Manager of Data at South China Morning Post since May 2015, Kelvin has successfully expanded the data team, implemented complex data models, and fostered a data-driven culture within the organization. Previously, Kelvin held roles including Statistical Analysis Manager at Added Value, where advanced statistical models and predictive analytics were developed, and Research Analyst at MDR, where market research and statistical consulting were provided across various industries. Kelvin holds a Bachelor's Degree in Computational and Applied Mathematics from The Chinese University of Hong Kong and is proficient in a wide range of analytical tools and methodologies.