Queenie Lui

Queenie Lui currently serves as a Partnerships Manager at South China Morning Post SCMP, focusing on new Ad Tech collaborations in digital advertising since November 2020. Prior to this role, Queenie worked as an Assistant Business Development Manager at Next Digital Limited, managing business units and enhancing supplier collaborations. Queenie also held the position of Senior Digital Product Executive at South China Morning Post SCMP, where programmatic ad stack restructuring led to significant revenue growth. Previous experience includes roles at Vizeum, MediaCom, OMD Hong Kong, COLOURLIVING, Proximity Worldwide, and Manchester Business School. Queenie earned a Bachelor of Business Administration (BBA) in Marketing from Hong Kong Baptist University and participated in an exchange program at WHU – Otto Beisheim School of Management. Recognized as Employee of the Year in 2017, Queenie has extensive experience managing multiple digital and media accounts across diverse industries.