South Motors Group
Tyra Lee is a seasoned professional with extensive experience in the automotive industry, particularly in sales and finance management. At Vista BMW Coconut Creek, Tyra served as Pre-Owned Sales Manager, where innovative sales strategies and a precision pricing paradigm led to significant improvements in both used car sales and overall team productivity. Tyra also held the position of Finance Manager, driving financial excellence through meticulous credit application reviews, compliance oversight, and the promotion of value-added products. Prior experience at Berkshire Hathaway Automotive Toyota as Finance Manager involved enhancing customer satisfaction through tailored financing strategies and ensuring adherence to industry standards. Tyra holds a Bachelor of Business Administration degree from Southern Adventist University.
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South Motors Group
Founded in 1956, South Motors celebrates its 60th anniversary with great pride. We've come a long way. From our humble beginnings as one of the nation's first minority-owned franchises to being recognized as one of South Florida's leading companies we've seen our city and our company thrive side-by-side. We are Miami: local, diversified, united. Our 60th anniversary lights the dawn of a new era. Join us in our drive. We strive to: Simplify car buying and make it fun, fast and easy Offer outstanding value without complexity Treat customers with complete honesty and respect at all times Inspire our employees to learn, grow, connect with our community Lead by example as a local, civic-minded company