South Motors Group
Tyra Lee is a seasoned professional with extensive experience in the automotive industry, particularly in sales and finance management. At Vista BMW Coconut Creek, Tyra served as Pre-Owned Sales Manager, where innovative sales strategies and a precision pricing paradigm led to significant improvements in both used car sales and overall team productivity. Tyra also held the position of Finance Manager, driving financial excellence through meticulous credit application reviews, compliance oversight, and the promotion of value-added products. Prior experience at Berkshire Hathaway Automotive Toyota as Finance Manager involved enhancing customer satisfaction through tailored financing strategies and ensuring adherence to industry standards. Tyra holds a Bachelor of Business Administration degree from Southern Adventist University.
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