Emily Lemaster O'Brien

Emily LeMaster O'Brien is an accomplished brand strategist and educator with extensive experience in prominent companies across various industries. Currently serving as Brand Director at Southern Company since May 2018, Emily leads an integrated brand strategy emphasizing sustainability and corporate storytelling through innovative partnerships and marketing efforts. In addition to this role, Emily has been an Adjunct Professor of Business Communications at Georgia State University since 2017. Previous experience includes serving as Executive Director of Strategy at Irban Group, where leadership focused on social marketing and analytics, and several key positions at The Coca-Cola Company, including Project Director for Honest Tea and Senior Brand Manager for Odwalla. Emily's career began at Accenture as a Consultant in Utilities before earning an MBA from Northwestern University's Kellogg School of Management and a B.S. in Marketing and Finance from the University of South Carolina.