Southern Crown Partners
Jason Hayes currently serves as Chief Sales Officer at Southern Crown Partners, beginning in December 2022, and previously held key leadership roles at Better Brands, Inc. and Anheuser-Busch InBev over a span of 16 years. With experience as Executive Vice President and Vice President of Sales and Operations at Better Brands, Inc., Jason excelled in managing performance, sales reporting processes, pricing strategies, and category management for multiple chains. At Anheuser-Busch InBev, Jason progressed through various senior positions, including Senior Director roles in Regional and National Sales and Trade Marketing, where responsibilities encompassed off-premise channel strategies, retail agendas, and overall territory performance. Jason’s career is built on a strong foundation of channel marketing concepts, consumer behaviors, and analytics, supported by a Bachelor of Science degree in Business from Clemson University.
Southern Crown Partners
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The Fitzgerald Ice Company was founded in 1907 by John Henry Dorminy, Sr., as a manufacturer and seller of ice, coal, and gas with modest sales of Anheuser-Busch beer. For the first 43 years of existence, Fitzgerald Ice Company operated as a sole proprietorship by John Henry Dorminy. Mr. Dorminy incorporated the business in 1956 and named his son, John Henry Dorminy, Jr., as President. In 1970, another son, William J. Dorminy (Jim), was named President and General Manager of the company. William J. Dorminy, Jr. (Will), a grandson of the founder, joined the Company in 1995 as sales reached 937,000 cases and became President in 2005. Under his leadership additional distributorships and territories have been acquired, including Vidalia in December 2007, along with Savannah and Blackshear in October 2008. In December 2012, Southern Eagle acquired Pearlstine Distributors in Charleston, SC. This led to the merge of Southern Eagle Distributing and Crown Beverages in 2018 to become Southern Crown Partners. In 2019, SCP acquired properties in Sumter and Orangeburg, SC and finally in 2022 we acquired Better Brands Inc, in Myrtle Beach, SC. We remain one of the oldest continual Anheuser-Busch distributorships in the United States.