Southern Crown Partners
Jason Hayes currently serves as Chief Sales Officer at Southern Crown Partners, beginning in December 2022, and previously held key leadership roles at Better Brands, Inc. and Anheuser-Busch InBev over a span of 16 years. With experience as Executive Vice President and Vice President of Sales and Operations at Better Brands, Inc., Jason excelled in managing performance, sales reporting processes, pricing strategies, and category management for multiple chains. At Anheuser-Busch InBev, Jason progressed through various senior positions, including Senior Director roles in Regional and National Sales and Trade Marketing, where responsibilities encompassed off-premise channel strategies, retail agendas, and overall territory performance. Jason’s career is built on a strong foundation of channel marketing concepts, consumer behaviors, and analytics, supported by a Bachelor of Science degree in Business from Clemson University.