Justin Crouch

Vice President Of Craft, Wine, Spirits & Emerging Brands at Southern Crown Partners

Justin Crouch is an accomplished professional in the beverage industry, currently serving as Vice President of Craft, Wine, Spirits & Emerging Brands at Southern Crown Partners since March 2023. Prior experience includes the role of General Manager at Appalachian Mountain Brewery under AB InBev from September 2021 to March 2023, and a notable tenure at Wicked Weed Brewing from March 2014 to September 2021, where responsibilities spanned Chief Commercial Officer, Director of Sales & National Key Accounts, and Sales Manager. Justin Crouch's earlier career includes a position as Senior Account Executive at IMG, focusing on corporate athletic sponsorships at Wofford College. Academic credentials include a Master of Business Administration from UNC Charlotte Belk College of Business and a Bachelor of Arts in Entrepreneurship and Exercise/Sports Science from the University of North Carolina at Chapel Hill.

Location

Asheville, United States

Links


Org chart


Teams


Offices

This person is not in any offices


Southern Crown Partners

1 followers

The Fitzgerald Ice Company was founded in 1907 by John Henry Dorminy, Sr., as a manufacturer and seller of ice, coal, and gas with modest sales of Anheuser-Busch beer. For the first 43 years of existence, Fitzgerald Ice Company operated as a sole proprietorship by John Henry Dorminy. Mr. Dorminy incorporated the business in 1956 and named his son, John Henry Dorminy, Jr., as President. In 1970, another son, William J. Dorminy (Jim), was named President and General Manager of the company. William J. Dorminy, Jr. (Will), a grandson of the founder, joined the Company in 1995 as sales reached 937,000 cases and became President in 2005. Under his leadership additional distributorships and territories have been acquired, including Vidalia in December 2007, along with Savannah and Blackshear in October 2008. In December 2012, Southern Eagle acquired Pearlstine Distributors in Charleston, SC. This led to the merge of Southern Eagle Distributing and Crown Beverages in 2018 to become Southern Crown Partners. In 2019, SCP acquired properties in Sumter and Orangeburg, SC and finally in 2022 we acquired Better Brands Inc, in Myrtle Beach, SC. We remain one of the oldest continual Anheuser-Busch distributorships in the United States.


Employees

501-1,000

Links