Southern Cross Austereo
Sabrina Poon is an accomplished Senior Research and Insights Analyst with extensive experience at Southern Cross Austereo since December 2016, where responsibilities include overseeing music testing research projects and executing content perceptual studies for major radio stations. Prior roles include Research Analyst and Market Research Intern at Brisbane Marketing, contributing to various commercial projects, graphic design internships focusing on branding and marketing materials, and positions in social media management. Educational qualifications include a Master’s Degree in International Business and Marketing and a Bachelor’s Degree in Marketing/Interactive and Visual Design, both from Queensland University of Technology.
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Southern Cross Austereo
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Southern Cross Austereo (SCA) is one of Australia’s leading media companies reaching more than 95% of the Australian population through its radio, television and digital assets. Under the Triple M and Hit network brands, SCA owns 96 stations across FM, AM and DAB+ radio.