Tilly Allard

National Brand Experience Lead at Southern Cross Austereo

Tilly Allard is a seasoned marketing professional with extensive experience in brand management and promotions, currently serving as the National Brand Experience Lead at Southern Cross Austereo since March 2016, where responsibilities include managing brand experiences and campaigns for Triple M. Previous roles include Brand and Promotions Director and Promotions Coordinator at Triple M Brisbane, where Tilly directed promotions both on air and online, as well as executing major station events. Earlier career highlights include serving as Marketing Manager at Gilletts Jewellers, overseeing a comprehensive rebranding initiative, and a role as Market Manager at News Corp Australia. Tilly began a career in broadcasting as a Marketing Consultant and Producer at Bathurst Broadcasters, with a foundation in communications through a Bachelor of Communications (Commercial Radio) from Charles Sturt University.

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Southern Cross Austereo

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Southern Cross Austereo (SCA) is one of Australia’s leading media companies reaching more than 95% of the Australian population through its radio, television and digital assets. Under the Triple M and Hit network brands, SCA owns 96 stations across FM, AM and DAB+ radio.