Hayley Griffiths

Hayley Griffiths is a seasoned digital strategy professional with extensive experience in leading digital initiatives across various organizations. Currently serving as the Digital Strategy Lead at Southpaw since August 2024, Griffiths previously held the same title at Trout Creative Thinking from August 2020 to August 2024, where duties included overseeing digital experiences and product strategies. Prior experience encompasses roles at Reece Group as a Digital Product Lead and Marketing Lead, and at Bravo – Digital Products and Services as a Digital Project Manager, managing projects for notable clients. Additionally, Griffiths worked at Propeller Digital as a Digital Account Manager, developing online strategies for diverse clients. Educationally, Griffiths holds a Bachelor of Arts in Journalism with a minor in Public Relations from Swinburne University of Technology and is engaged in ongoing professional development through initiatives such as Academy Xi and a MiniMBA program.