James Lyke

James Lyke possesses extensive experience in audio sales and network management within the Hispanic media landscape. Currently serving on the Upper Midwest Leadership Council for Autism Speaks since September 2022, James Lyke has held the position of SVP for Network Audio Sales at Spanish Broadcasting System since November 2018, overseeing AIRE Radio Networks, the largest Hispanic minority-owned radio network in the U.S. Previously, James Lyke was Executive Vice President of Network Audio and Integrated Marketing Solutions at Entravision Communications, contributing to the company’s leadership in cross-platform opportunities. Earlier roles include Director of Sales for Cumulus Media Networks, Hispanic Sales Manager at Citadel Media, and various positions at ABC Radio Networks. James Lyke earned a Bachelor's of Arts in Social Relations and Spanish from Michigan State University and received education from Tecnológico de Monterrey in 1994.