Ron Lutz

Ron leads SPAR’s global business development, and is responsible for global branding and marketing, as well as the business in Japan and Canada.

Ron has built a 35-year executive career guiding Fortune 100 companies and private organizations in the retail customer experience space. He led organizations through transformational growth, business solution strategies, brand and market expansion. Throughout his career Ron has held executive responsibilities in the areas of business development, experience design, strategic growth, marketing, omni-channel deployment, international expansion, and acquisitions. He has a track record of developing solutions from strategy to execution which delivered increased customer engagement, strategic relationships, and improved profitability.

Prior to joining SPAR, Ron was consulting as an International strategic retail advisor working with organizations in Japan developing customer experience strategies. Previously, he served as the Chief Client Officer at Miller Zell, a leading retail services and solutions company; responsible for business development, marketing, digital solutions, and project management. Earlier in his career, Ron served as a Vice President with Lowe’s Companies, where he led the deployment of an omni-channel customer experience solution across 2,000+ North American retail store locations. In addition, he had responsibility for new store deployment in emerging markets, and store renovations across US, Canada, and Mexico.

Ron has been published in numerous industry media platforms and has enjoyed the opportunity to provide insights as an international speaker. He currently serves on several industry and organizational boards.