Mag. Karin Lais

Mag. (FH) Karin Lais is a seasoned professional in digital branding and marketing, currently serving as Teamleiterin Digital Branding and Digital Marketing Manager at SPAR Österreich since January 2023. Prior experience includes a significant tenure at EGGER Group from May 2011 to January 2023, where responsibilities encompassed IT project management focused on online applications with a strong emphasis on e-commerce and B2B customer portals, as well as strategic and operational marketing initiatives, campaign planning, event management, and public relations. Earlier, Mag. (FH) Karin Lais held the position of Marketingleitung at sitour Marketing GmbH from October 2008 to May 2011, overseeing marketing efforts for multiple ski areas. Academically, Mag. (FH) Karin Lais earned a Master of Arts degree from MCI | The Entrepreneurial School® between 2003 and 2007.