Rene Pfatschbacher

Rene Pfatschbacher has extensive experience in sales and brand management across various sectors. Currently serving as the Leitung Vertrieb Convenience & ToGo Bereiche at SPAR Österreich since April 2015, Rene oversees national sales responsibilities for INTERSPAR's convenience segments and manages the backstube and brotabteilung. Previous roles include brand management at Beam Suntory / Mozart Distillerie, where responsibilities encompassed marketing and sales activities for premium whisky brands and trade marketing initiatives. As Marketing Manager at Trumer Privatbrauerei, Rene directed marketing strategies and on-trade activities, demonstrating strong capabilities in budget and personnel management. Early career experiences include roles as a Gastro Troubleshooter and a Management Trainee at Fairmont Hotels and Resorts. Rene's educational background is from Salzburger Tourismusschulen, culminating in a degree in 2002.