Sonja Loidl

Head Of Digital Marketing Branding, Services & Experience at SPAR Österreich

Sonja Loidl began their work experience in 2008 at Arbeiterkammer, where they worked in the Web/Social Media - Medienabteilung until 2011. Sonja then moved on to Agentur ambit, where they worked in Onlinemarketing/Konzeption for a few months. In 2011, they started working at AGENTUR.NET Internet Full Service GmbH as a Projektmanagement. Sonja joined SPAR Österreich in 2012 as a Social Media Manager and worked their way up to New Media Manager and Leitung New Media. Currently, they hold the position of Head of Digital Marketing Branding, Services & Experience at SPAR Österreich.

Sonja Loidl has a Magistra degree in Kommunikationswissenschaft/Germanistik from Paris Lodron Universität Salzburg, which they completed from 1998 to 2003. In 2019, they earned a Diplom in Systemischer Coach from BFI Salzburg. Additionally, they have completed various short courses and trainings, including Change Management I - Veränderungen erfolgreich planen from PMCC Consulting in 2018, Design Thinking Foundation from Gerstbach Design Thinking in 2017, Führungskräftelehrgang Aufbau from SPAR Österreich in 2016, Stimm- und Sprechtraining from WIFI Salzburg in 2016, Führungskräftelehrgang Basis from SPAR Österreich in 2014, and Webdesign Lehrgang from WIFI Salzburg in 2010.

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