Billy Deakins

Billy Deakins is an experienced motorsports professional currently serving as the Director of Motorsports for Sparco since January 2018, focusing on open wheel and sports car programs, relationship building, and sponsorship strategies. Prior to this role, Deakins held the position of Director of Motorsports at MOMO Automotive Accessories Inc. (June 2016 - December 2017), managing dealer relationships and supporting sales with US racing teams across various competitive platforms. Deakins' career includes roles at Sparco from 2011 to 2016 overseeing marketing and development, as well as a tenure at Alpinestars USA as Motorsports Manager for 4 Wheel Motorsports (2005 - 2011). Early professional experience includes project management at American Honda Motor Company (2001 - 2003). Deakins holds a Bachelor’s degree in Marketing from California State University-Dominguez Hills and has prior educational experience at the University of Oregon.