Laurie GUIBERT

Head Of Operations | Paid Media & SEO at Spark

Laurie Guibert has a diverse work experience in various roles and companies. Laurie started their career as a Junior Consultant at Accuracy in 2015. Laurie then worked as a Business Development Assistant at HK Corp, where they focused on advertising and optimizing communication tools. In 2016, Laurie joined Sarenza as a Business Analyst & Traffic Manager Assistant. Laurie later joined Maximis as a CRM & Communication Assistant, responsible for client relations and communication. In 2018, they transitioned to The One Centre as a Digital Account Executive and was later promoted to a Digital Account Manager, where they defined digital acquisition strategies and managed campaigns for retail and education clients. In 2019, Laurie briefly worked as a Growth Manager at Spark.do before becoming a Growth Specialist. Their most recent role is Head of Performance - Paid Media at Spark.do. Overall, Laurie has gained experience in operations, performance marketing, growth, digital account management, and communication.

Laurie Guibert has a diverse education history in the field of business and management. Laurie obtained a Bachelor of Science degree in Business Administration and Management from ESSEC Business School, where they studied from 2014 to 2015. Prior to that, they attended Lycée Vial in Nantes from 2012 to 2014, earning a CPGE ECE degree in Economics. In 2012, Laurie also completed their Baccalauréat at Lycée Clemenceau in Nantes.

Laurie continued their education at ESSEC Business School, where they earned a Master's Degree in Management from 2016 to 2018. As part of their academic journey, they participated in an exchange program at Instituto Tecnológico Autónomo de México in 2017, where they focused on Business Administration.

In addition to their academic achievements, Laurie has obtained several certifications. In October 2019, they received the Google Ads Display Certification, Google Ads Search Certification, and Shopping Ads Certification from Google.

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Timeline

  • Head Of Operations | Paid Media & SEO

    February, 2023 - present

  • Head of Performance (Paid)

    January, 2021

  • Growth Specialist

    January, 2020

  • Growth Manager

    September, 2019