Alida W.

Alida W. is an accomplished professional with extensive experience in digital ad operations and strategic management. Currently serving as the Director of TAAG at Spark Foundry since February 2022, Alida previously held the position of Director of Ad Operations at Carat from July 2017 to February 2021, where collaboration with senior leadership led to the development of solutions that addressed global client needs. Alida's experience includes roles at Merkle, where responsibilities included media platforms and operations, and a lengthy tenure at Carat, managing teams and implementing best practices across multiple clients. Alida’s foundational experience began at Mindshare, and a Bachelor of Business Administration in Marketing, Advertising, and Promotions was obtained from Pace University.