Bj Hatcher

BJ Hatcher has a diverse work experience spanning over two decades. They started their career as a Proofreader at Macy's Northwest in 2003 and later became a Loyalty Account Executive and then a Loyalty Marketing Manager.

In 2008, BJ joined Girvin, Inc. as an Account Manager, where they developed and deployed brand strategies for clients such as Procter & Gamble, Shiseido, and Dannon. After a year, they moved to HackerAgency and served in different roles, including Account Manager for AT&T, Account Director for AT&T Mobility, and VP, Group Account Director for Cricket Wireless. At HackerAgency, BJ led digital and direct marketing initiatives, created omni-channel planning recommendations, and developed overarching strategies.

In 2019, BJ founded The Elated, a concept aimed at creating a space for growth in the wellness landscape. Currently, it is in the pre-seed and pre-revenue stage.

BJ's most recent role is at Spark Foundry, where they joined in 2018 as a Vice President, Strategy Director and are now a Senior Vice President, Account Management. In this role, they developed test and learn strategies, partnered with creative agencies, and created overarching strategies using Spark Foundry's HEAT framework for audience-driven campaigns.

Throughout their career, BJ Hatcher has demonstrated strong strategic planning and account management skills, along with expertise in digital marketing and brand strategy.

BJ Hatcher attended Western Kentucky University from 1999 to 2003, earning a BA degree in a combination of fields, including English-Creative Writing, Psychology, and Communication Studies.