Consuelo Rivas

Consuelo Rivas serves as the Vice President Director of Media Strategy at Spark Foundry since November 2015, leading the media strategy for prominent clients such as REI and Mattel American Girl. Responsibilities include managing agency scope fees, analyzing P&L, and delivering strategic insights to enhance client business outcomes. Expertise in specialty retail has supported the opening of over 40 new REI stores and marketing for American Girl flagship stores. Rivas emphasizes thought leadership, collaboration with internal stakeholders, and talent development, overseeing a team of more than eight. Previous experience includes various roles at Starcom MediaVest Group, contributing to multicultural and digital strategies for major brands like P&G, Kraft Heinz, and AAA. Rivas holds a Bachelor of Arts in Journalism & Mass Communications, with a minor in Marketing from New Mexico State University.