Jared Tyler is a seasoned analytics professional with extensive experience in media measurement and data governance. Currently serving as Director of Analytics & Insights at Spark Foundry since April 2017, Jared has defined cross-channel media measurement strategies and advocated for team development, leading to significant growth and promotions. Previously at Spark Foundry, roles included Associate Director and Manager, where Jared drove analytics efforts and introduced innovative methodologies like multi-touch attribution. Prior experience at Initiative as a Senior Data Analyst involved leading digital media dashboard reporting and mentoring junior team members. Earlier positions include data analysis roles and financial assistance at Columbia University, showcasing a strong analytical background and project management skills. Jared holds a Bachelor of Arts in Mathematics and Geography from Northwestern University.
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