Ros I.

Ros I. possesses extensive experience in strategic planning and audience targeting across various sectors. Currently serving as EVP of Strategy at Spark Foundry since February 2017, Ros I. leads diverse audience-focused projects, drives audience recommendations, and crafts strategic thought leadership. Prior roles include SVP at Zenith, where strategic direction was provided for Consumer Beauty brands across 16 markets, and positions at MediaVest, where key strategies for brands such as Wendy's, Coke, and Olay were developed. Ros I. began the career at SMG United with significant contributions to brand launches and strategic communications. Educational background includes a Bachelor's Degree in Business Administration from the University of Wisconsin-Madison.