Sidra Aidrus

Sidra Aidrus is a seasoned digital marketing professional with extensive experience in managing digital accounts and strategies for major brands. Currently serving as a Senior Manager Digital at Brainchild Communications Pakistan, Sidra oversees client relationships and develops media strategies for Mondelez International, achieving notable year-on-year growth. Previous roles include Manager Digital at Publicis Media and Digital Marketing Specialist at Dairyland, where Sidra successfully launched innovative campaigns such as the Drinking Yogurt project in Pakistan. With a foundational background as a Social Media Manager at Digitz Digitas, Sidra has spearheaded impactful campaigns for prominent clients, generating significant impressions and enhancing brand presence. Sidra holds a Bachelor of Business Administration in Marketing from the Institute of Business Management.