Tracy Lui

Tracy Lui is a seasoned strategist with expertise in advertising and marketing, currently serving as the Global Strategy Director at Spark Foundry since 2025. Tracy has previously held significant roles, including Strategy Director at Havas Group Hong Kong and Senior Strategist at TBWA Hong Kong, where they developed impactful media solutions and innovative creative strategies. Tracy's career spans various sectors, including travel, technology, finance, and FMCG, with a history of turning complex challenges into actionable strategies. Additionally, Tracy is pursuing a B.A. from the University of California, Irvine, and is engaged in advanced advertising studies through the 4A's Virtual Institute.