Ben Soto

Ben Soto is an experienced marketing professional with a diverse background in strategic marketing and brand positioning. Currently serving as Head of Marketing at SparkEffect since August 2019, Ben leads initiatives that enhance the company's brand and customer experience. Previous roles include Marketing Consultant and Fractional CMO at On Up, LLC, where Ben provided marketing strategies to small businesses, and Managing Director of Healthy Gen Media at the Foundation for Healthy Generations, where a content venture was established within a nonprofit. Ben's earlier experience includes significant positions at Mindbloom, Microsoft, and Bose Corporation, highlighting expertise in content partnerships, global retail training, and customer engagement. Ben holds a BA in Marketing from Cal State Fullerton and completed a User Experience Design Immersive Program at General Assembly Seattle.