Iris Yim

Iris Yim is currently the Principal and Chief Strategist at Sparkle Insights, Inc. Iris is also a Board Member and Vice President at the Asian American Advertising Federation, as well as a Board Member and Secretary at the same organization. Iris has previously worked as a Partner at Vision Strategy and Insights, a Senior Project Director at Phoenix Marketing International, and has held various roles in marketing, consulting, and research at different organizations. Iris holds an MBA in Marketing and Strategy from the University of Michigan, as well as other degrees and certificates in market research and public relations from different universities. Iris is a dedicated professional with a wealth of experience in market research, strategy, and marketing.