Sparkle Insights, Inc.
Iris Yim is currently the Principal and Chief Strategist at Sparkle Insights, Inc. Iris is also a Board Member and Vice President at the Asian American Advertising Federation, as well as a Board Member and Secretary at the same organization. Iris has previously worked as a Partner at Vision Strategy and Insights, a Senior Project Director at Phoenix Marketing International, and has held various roles in marketing, consulting, and research at different organizations. Iris holds an MBA in Marketing and Strategy from the University of Michigan, as well as other degrees and certificates in market research and public relations from different universities. Iris is a dedicated professional with a wealth of experience in market research, strategy, and marketing.
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Sparkle Insights, Inc.
Sparkle Insights is a full-service research and strategy firm with extensive experience in insight development for Fortune 500 companies. We specialize in identifying the nuggets of information that matter to clients, being it the insight mentioned by only one respondent in a focus group or opportunities hidden in data. We thrive in untangling clients’ business issues. Through innovative methodologies and a solutions-based focus, we help companies develop effective marketing and communications strategies to address the unique perspectives and needs of their customers. Our team consists of professionals with a variety of experiences and backgrounds, ranging from financial services, food and beverage, to travel and leisure, healthcare and everything in between. Our diverse backgrounds and experiences enable us to grasp business issues unique to a client’s industry and the target they are trying to reach and employ a strategic approach to solving the problem. Primary research often only solves one piece of the puzzle in the grand scheme of a client’s insights and business needs. In addition to primary research, we offer a comprehensive suite of consulting services such as feasibility, competitive analysis, custom panel for niche consumer segments. AREAS OF EXPERTISE Consumer Packaged Goods Healthcare/Pharmaceutical Financial Services Telecommunications Travel and Leisure Media/Entertainment Food & Beverage Retail Automotive Non-Profit CAPABILITIES - Qualitative Research Studies Focus Groups Ethnographies Online Bulletin Boards Live Mobile Ethnographies - Quantitative Research Studies Telephone, Mobile, Online and Intercept Surveys Tracking Studies and Performance - Hybrid Methodologies Hybrid Qualitative and Quantitative Design Custom consumer panel Dial Testing - Strategy and Consulting Feasibility Analysis Competitive Analysis Data mining Ideation