Sparro
Daniel Baker is an experienced Product Director at Sparro since June 2022, currently seconded as Product Owner for TAFE NSW digital projects. With a history at TAFE NSW from January 2012 to June 2022 in various roles including Marketing Manager - Product and Manager of Online Engagement, Daniel has led cross-functional teams and owned product visions for digital initiatives. Prior to this, Daniel worked as a UI/UX Designer and Web Developer on a freelance basis and held positions at Filmpond and Toast Creative Pty Ltd, specializing in user experience and design. Daniel holds a Bachelor of Design from Western Sydney University and is pursuing further education in Urban and Regional Planning at the University of New England. Additional qualifications include courses in Digital Marketing and Back-end Web Development from General Assembly.
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Sparro
Sparro is an independent digital-first agency of over 120 marketers, data scientists and creatives - including the Jack Nimble creative agency business. We were founded by two brothers in Sydney in 2013 before joining Brainlabs in January 2024 — becoming part of a global network of over 1,000 marketers in a dozen countries. Sparro manages over $250 million in annual advertising spend and generates billions of dollars in revenue for clients. Beyond paid media, we design and deploy strategies across SEO, social media, creative, affiliate partnerships, content production and data science. Our current client list of over 80 brands includes Webjet, Destination NSW, Estée Lauder Companies, Temple & Webster, catch.com.au, Bing Lee, Petbarn, Under Armour, Camilla, MYOB, Global Retail Brands, NRMA, SIXT, Western Sydney University, McGrath Foundation, CMC Markets, Bond University, and Ralph Lauren. In 2024, Sparro was named B&T’s Performance Agency of the Year and AdNews Digital Agency of the Year. We have been a certified Great Place to Work in 2023, 2024, and 2025; and we were named Australia’s #6 Best Place to Work (100-999 Employees) and one of Australia’s Top 50 Best Workplaces for Women in 2023.