Riccardo Amici

Riccardo Amici has been working in technology and IT since the early 2000s, when he discovered his passion for system functionality and data analysis while helping out in his family’s computer shop. By assembling hardware and experimenting with new software, he developed solid technical skills and a deep curiosity for the logic behind how things work.

After nearly a decade of experience in sales — from telecommunications to solar energy — Riccardo decided in 2015 to explore the technical and strategic foundations of business performance. He embarked on an intensive learning journey, specializing in marketing automation, data analysis, and technology applied to sales and marketing.

In 2019, serving as Marketing Manager, Riccardo led his company to a remarkable +130% increase in revenue compared to the previous year, demonstrating his ability to integrate advanced IT solutions with data-driven marketing strategies.

Today, through NEKO LAB, Riccardo puts his experience and technological expertise at the service of entrepreneurs and companies. His method — combining technical pragmatism, automation, and an anthropological understanding of data — helps clients streamline processes, reduce waste, and increase both revenue and profit margins**.

Thanks to his integrated vision of technology and strategic marketing, Riccardo guides professionals and organizations toward growth that is balanced, tangible, and sustainable.