Dan Estelle

Dan Estelle, MBA, is a seasoned professional with extensive experience in brand management, retail operations, and product strategy, currently serving as Senior Director of OwnBrands at SpartanNash since May 2016. Dan oversees the OwnBrands wholesale portfolio and is responsible for sales, profitability, and strategic vision across multiple retail formats, including corporate stores and Amazon. Noteworthy achievements include leading the development of a multi-million dollar Premium OwnBrand and implementing a Stage Gate Product Development Process. Prior to SpartanNash, Dan held various managerial roles at Gordon Food Service and Perrigo, focusing on category management and marketing strategies. Dan holds an MBA in Strategic Management and a BBA in Marketing from Davenport University, graduating with highest honors.