Zach Nyenhuis

Zach Nyenhuis is a Senior Analyst in Data Analytics at SpartanNash since August 2017, previously serving as an Analyst in Insights & Analytics and Category Analyst. Key contributions include leading a global analysis of the company's Easter strategy, producing Market Share reports, and conducting comprehensive business reviews that resulted in a 9.8% sales increase. Zach has developed automated Power BI dashboards, designed frameworks for reporting business performance, and collaborated with internal clients to deliver actionable insights. Prior experience includes an Advertising Marketing Intern role at Grand Rapids Whitewater, focusing on social media campaign development, and a Meat and Seafood Clerk position at Forest Hills Foods. Zach holds a Bachelor's Degree in Advertising Management and Media from Michigan State University.