Special Olympics Canada
Sarah Barker is an accomplished marketing and communications leader with extensive experience in the nonprofit sector. Currently serving as Vice President of Brand, Marketing, and Communications for Special Olympics Canada, Sarah previously held the role of Chief Marketing Officer at the True Patriot Love Foundation, where Sarah focused on brand strategy, revenue diversification, and digital marketing. Sarah has demonstrated success in various senior leadership positions, including Acting Head of Marketing and Communications for the Invictus Games Vancouver Whistler 2025 and Vice President of Brand and Public Engagement at Holland Bloorview Kids Rehabilitation Hospital Foundation. With a strong educational background in Political Science and English from the University of Waterloo, complemented by additional studies in Digital Strategy and Marketing Management, Sarah has consistently increased donor engagement and brand awareness across multiple organizations.
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Special Olympics Canada
Established in 1969, the Canadian chapter of this international movement is dedicated to enriching the lives of Canadians with an intellectual disability through sport. Operating out of sport clubs in all Canadian provinces and territories, except Nunavut, this grassroots movement reaches beyond the sphere of sports to empower individuals, change attitudes and build communities. From two-year-olds to mature adults, more than 40,000 children, youth and adults with an intellectual disability are registered in Special Olympics year-round programs across Canada, and they are supported by more than 19,000 volunteers, including more than 14,000 trained coaches.