Zehra Sayin

As Chief Marketing, Communications and Development Officer at Special Olympics, Zehra Sayin leads the team responsible for corporate, foundation, individual, and digital giving; direct marketing initiatives; and the organization’s global branding, communications, and celebrity ambassadors.

Sayin spent seven years as CEO of Special Olympics Belgium where she established a sustainable long-term financial and operational strategy. Prior to that, she served in several roles within the Special Olympics Europe/Eurasia Regional office. As the Marketing, Communications, and Sponsoring Director of the 2014 European Summer Games featuring 58 countries, she launched the first awareness campaign that raised a record sum of € 11 million in less than a year.