Specialists Marketing Services, Inc.
Theresa Horn is an experienced professional in customer acquisition and data management, with a background in leading sales and marketing teams for over three decades. Currently serving as the Vice President of Customer Acquisition & Data Management at Specialists Marketing Services, Inc., Theresa has held various leadership roles in reputable marketing companies such as 21st Century Marketing and AZ Marketing Services, Inc.
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Specialists Marketing Services, Inc.
Specialists Marketing Services, Inc. is a data-driven, multi-channel marketing company that provides strategic customer acquisition and revenue generation services to leading brands, agencies, and Fortune 500 companies for both consumer and business to business clients. We specialize in postal, digital, and insert media solutions, with expertise in industries including publishing, catalog/retail, fundraising/nonprofit, continuity/membership, automotive and consumer services. As the largest statement marketer in the industry, and as a leading provider of direct marketing lists—including our CustomerConnect360 (CC360) file of 240 million U.S. consumers—we leverage data-driven strategies to target the right audience and maximize return on investment for our clients. Our full service solutions include data management, development and implementation of marketing strategies, modeling analytics, lead generation, creative and printing services.