Carissa Gray

Carissa Gray is a seasoned professional with extensive experience in product management and data strategy, currently serving as the Master Data & Product Launch Manager at Specialized Bicycle Components since November 2021. In this role, Carissa leads a team to execute over 100 global product launches, enhancing digital campaign strategies and product positioning. Previous roles include Master Data Specialist at Specialized, where Carissa managed a subcategory launch and advanced web experiences, and various positions at Pura Vida that involved product data optimization and merchandising coordination. Carissa's background also includes experience as an Ecommerce Marketing Manager at KiraGrace LLC and a Marketing Intern at Ripen eCommerce, supplemented by a marketing degree from the University of San Diego.