Specialized Bicycle Components, Inc., The Morgan Hill, California-based company was founded in 1974 by Mike Sinyard.

Consumer Goods

Specialized

Specialized's headquarters in Morgan Hill, CA, United States

Mike Sinyard

Bob Margevicius

Lisa Usuki

John Keiller

Lukas Wickart

Charline Berry

The Digital & User Experience Team at Specialized is responsible for enhancing and optimizing the digital interactions for customers across various platforms, including apps, connected devices, and e-commerce. They focus on creating seamless and engaging user experiences to drive customer satisfaction and loyalty while improving operational efficiency on a global scale.

Digital & User Experience Team

The Technology and Engineering team at Specialized Bicycle Components focuses on advancing the company's digital and engineering capabilities. They oversee the development and maintenance of online platforms, manage product lifecycle technology, and lead global tech initiatives to enhance product innovation and operational efficiency.

Technology and Engineering

The Leadership Team at Specialized oversees the strategic direction and operational execution of the company. Comprised of key executives, including the Founder & CEO, they drive innovation, cultivate a positive organizational culture, ensure legal compliance, and manage financial health, all while fostering a commitment to sustainability and performance in the cycling industry.

Leadership Team

The Commerce and Sales Team at Specialized Bicycle Components, Inc. drives global ecommerce initiatives, optimizes digital commerce operations in the EMEA region, and leverages in-depth cycling knowledge to boost sales and customer engagement. This team plays a crucial role in enhancing online sales performance and ensuring a seamless shopping experience for cycling enthusiasts worldwide.

Commerce and Sales Team

The Content Management and Technical Documentation team at Specialized Bicycle Components, Inc. is responsible for creating, organizing, and maintaining detailed technical manuals, service guides, educational content, and knowledge resources for a global audience. Their work ensures that both internal teams and end-users have access to accurate and up-to-date information regarding Specialized's products, including traditional bicycles and e-bikes.

Content Management and Technical Documentation

The Human Resources and Culture team at Specialized Bicycle Components, Inc. is responsible for attracting, developing, and retaining top talent, fostering a positive and inclusive company culture, and enhancing employee performance and well-being. This team ensures that Specialized remains a great place to work by aligning human resource practices with the company's goals and values.

Specialized

Org chart

Teams

Digital & User Experience Team

Technology and Engineering

Leadership Team

Commerce and Sales Team

Content Management and Technical Documentation

Human Resources and Culture

Offices

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