Chris MacKay is a seasoned marketing and branding professional with extensive experience across the cycling and outdoor industries. Currently serving as the Leader of Global Digital Planning & Consumer Engagement at Specialized Bicycle Components since July 2021, Chris also operates Chris MacKay Brand Marketing, LLC, focusing on brand and marketing strategy. Previous roles include significant positions such as Global Brand and Digital Marketing Director at ASSOS of Switzerland GmbH, Senior eCommerce Digital Experience and Marketing Manager at Zwift, and various buyer roles at Backcountry.com. A graduate of the University of Utah with a BS in Strategic Communications, Chris has a rich background in campaign planning, e-commerce solutions, and customer experience management, making substantial contributions to brand positioning and marketing strategies across multiple platforms.
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