Daniel Escobar

Daniel Escobar serves as the E-commerce Director for Latin America at Specialized Bicycle Components since August 2021, where responsibilities include overseeing E-commerce operations in Mexico, Colombia, Peru, Chile, Brazil, and Argentina with an annual budget exceeding $10 million. Escobar has successfully led initiatives to drive growth, innovation, and improved customer experiences across various aspects of the digital business. Prior to this role, Escobar worked as a Conversion Rate Optimization Specialist at Build Grow Scale from December 2018 to August 2021, focusing on enhancing e-commerce performance through data analysis, A/B testing, and strategic guidance for clients in diverse market segments. Educational credentials include a Bachelor's degree in Finance and Management from Tulane University and an undergraduate degree in Business Administration from Universidad de Los Andes.