Frederik Beuving

Frederik Beuving is an accomplished market developer with extensive experience in the cycling industry and sales management. Currently employed at Specialized Bicycle Components since January 2022, Frederik previously held significant roles at Shimano Europe Group as a brand coordinator and at Shimano Benelux as a sales representative and sales promotor, where responsibilities included driving sales in the North-Eastern Netherlands and supporting retail partners. Prior to the cycling sector, Frederik worked as a recruitment consultant at Your Recruiter, an account manager at Telfort, and manager of a Hi Store at KPN, showcasing a diverse background in sales, marketing, and team leadership. Frederik holds a Bachelor’s degree in Commerce from Christelijke Hogeschool Nederland, supplemented by foundational education at Friese Poort.