Specialized
James Chester is a seasoned professional in the eCommerce and digital activation sectors, currently serving as the European Digital Activation Lead at Specialized Bicycle Components since December 2022. In this role, James leads digital strategies and user journey optimizations across the European region. Prior to this, James held various leadership positions at Rutland Cycling from August 2013 to December 2022, including Head of eCommerce and eCommerce Manager, overseeing online sales performance, project management, and customer service delivery. Early career experience includes roles at Wildside Cycles, where James managed eCommerce operations and buying. James holds a degree in Computer and Business Studies from the University of Warwick and has relevant A-Levels in Business Studies and Applied ICT.
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Specialized
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Specialized Bicycle Components, Inc., The Morgan Hill, California-based company was founded in 1974 by Mike Sinyard.